Advertising Campaign

Advertising Campaign to Attract Professional Visitors

Mailing of free invitations via the professional database
On-line registration functioning 6 months before the exhibition
Radio commercials two weeks ahead of the exhibition in the regions of Central Asian
Outdoor advertising all over Kazakhstan (banners, billboards)
Informing farmers and agricultural specialists through Ministry of Agriculture of Kazakhstan, Kazakhstan Farmers Union, Kazagromarketing, cities’ and regions’ administration and other non-commercial organisations
PR campaign in specialized CIS editions
Holding a press-conference to mark the opening of the exhibition
Fax and e-mail campaign 2 weeks before the event
Sms-invitations 1 week before the exhibition
Promotion of the project in large international exhibitions