Advertising Campaign

Advertising Campaign to Attract Professional Visitors

  •     Mailing of free invitations via the professional database
  •     On-line registration functioning 6 months before the exhibition
  •     Radio commercials two weeks ahead of the exhibition in the regions of Central Asian
  •     Outdoor advertising all over Kazakhstan (banners, billboards)
  •     Informing farmers and agricultural specialists through Ministry of Agriculture of Kazakhstan, Kazakhstan Farmers Union, Kazagromarketing, cities’ and regions’ administration and other non-commercial organisations
  •     PR campaign in specialized CIS editions
  •     Holding a press-conference to mark the opening of the exhibition
  •     Fax and e-mail campaign 2 weeks before the event
  •     Sms-invitations 1 week before the exhibition
  •     Promotion of the project in large international exhibitions